The Wall Street Journal: Consumers Are More Likely to Use or Drop Brands Based on Racial Justice Response, Survey Finds

The Wall Street Journal, May 6, 2021, Consumers Are More Likely to Use or Drop Brands Based on Racial Justice Response, Survey Finds

People have become more likely to use a new brand or stop using one because of its response to calls for racial justice, according to a new survey released last month. And they say corporations are doing more than individual brands to make change on race issues, a reversal from earlier results.

 

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